The alternative investments world is growing fast, but so is the confusion around how to approach it. I’ve seen investors jump into alts with ambitious, exotic bets—venture funds, crypto hedge funds, distressed debt specials—before building a core foundation. That’s rarely a good idea.
Just like you don’t start fixed income investing with high-yield EM debt, you shouldn’t start private markets with the alts equivalent of rocket fuel.
The Reality of First Steps
In my experience at both a pension fund and now a family office, the most effective portfolios I’ve seen didn’t begin with what’s flashy. They began with what’s durable.
When we started building our alternatives allocation at the family office, we didn’t begin by chasing alpha through frontier VC. We started with private credit. It was relatively “boring” on the surface—but that was exactly the point.
Too often, “alts” are pitched as the high-octane portion of a portfolio. And while that can be true in later stages, the first goal should be building a base layer that complements traditional exposures with income, resilience, and true diversification.
Education Before Complexity
The knowledge gap in alternatives is real. I’ve seen smart advisors with excellent public market skills struggle with the structural nuances of alts: capital calls, valuation lags, illiquidity profiles, GP selection, waterfall mechanics.
That’s not a knock—these concepts aren’t intuitive unless you’ve worked with them.
That’s why I firmly believe alternative investing should follow the same logic we use in public markets: start with what you can explain clearly to yourself and your stakeholders.
In fixed income, that might be treasuries. In equities, the S&P 500. In alternatives, the equivalents are:
- Private credit with solid underwriting and short to medium-term maturities
- Core/core-plus real estate for income and inflation sensitivity
- Broad-based private equity buyout funds with seasoned managers
These are not “exciting” stories to pitch. But they are strategies that provide yield, stability, and learning opportunities. Importantly, they help the allocator (and the governance body) get familiar with alts mechanics before layering complexity.
A Practical Progression
I think of alts entry as a “training wheels” stage—not because investors are unsophisticated, but because the mechanics and manager dispersion in private markets are different.
Here’s how we think about sequencing exposure:
- Private Credit – First for predictable income, shorter duration, and underwriting clarity
- Private Equity – Then for growth and compounding over long cycles
- Real Assets – Infrastructure and real estate offer inflation hedges and tangible anchors
- Hedge Funds – For strategic diversification, but only with clarity on strategy fit
- Venture – The aggressive play
- Anything and everything else – Special situations, crypto, sector niches
We followed this sequence at the family office and it allowed the IC and broader team to gain confidence with each layer before adding the next. It also avoided the performance and governance headaches that can come from leaping into illiquid, idiosyncratic deals too early.
Alts are powerful, but they’re not magic. Like any asset class, their success in a portfolio depends on how well they’re understood, implemented, and managed. The danger lies in starting with “alpha” before mastering “beta.”
So, before going all-in on that new AI-focused VC strategy or that complex special situations fund, ask: Have we built the right foundation?
Because when the next downturn hits—or when liquidity is needed—boring may just become beautiful.
Source: AWM Internal Analysis










